Marketing Channels
Series: Handbooks in Transport
Marketing Channels Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.
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Hardback
Marketing Channels Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.
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