KEY BENEFIT Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text's tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. KEY TOPICS Developing a Business Mindset; Understanding Basic Economics; The Global Marketplace; Business Ethics and Corporate Social Responsibility; Forms of Ownership; Entrepreneurship and Small-Business Ownership; Management Roles, Functions, and Skills; Organization and Teamwork; Production Systems; Employee Motivation; Human Resources Management; Labor Relations; The Art and Science of Marketing; Product and Pricing Strategies; Distribution and Marketing Logistics; Customer Communication; Financial Information and Accounting Concepts; Financial Management; Financial Markets and Investment Strategies; The Money Supply and Banking Systems MARKET: For anyone who wants to gain a basic knowledge about business.About the Author: Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent business consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.