Services Marketing
Series:
Designed to meet the requirements of MBA students in Indian business schools. This comprehensive textbook deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications.
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Hardback
Designed to meet the requirements of MBA students in Indian business schools. This comprehensive textbook deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications.
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