International agreements and environmental regulations are important constraints in today's business context. By analyzing development and case studies within NAFTA (North American Free Trade Agreement), the authors demonstrate how firms can develop strategies which utilize international trade and environment regimes to open up international markets.About the Author: Alan Rugman is Thames Water Fellow in Strategic Management, Templeton College, Oxford University. Previous positions have included Professor of International Business at Delhousie University (1980-87) and Professor of International Business at the University of Toronto (1987-98). He has also been a Visiting Scholar and a Visiting Professor at a number of international institutions. Julie Soloway is a Fellow of the Centre for International Studies, University of Toronto. She is currently Research Coordinator for the NAFTA Trade and Environment project. John Kirton is Associate Professor of Political Science, Research Associate of the Centre for International Studies, and Director of the G7 Research Group at the University of Toronto.