This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. Drawing on British, European, and US law, plus other sources, the author considers both the problems that trade mark law causes in business and commerce and how to solve them. Written in a fluent and approachable style, the work contains useful flow charts, examples, and vignettes to capture the essence of trade mark law as it operates in practice.About the Author: Jeremy Phillips is Professorial Fellow at the Queen Mary Intellectual Property Research Institute and Visiting Professor at University College London, Bournemouth University, and the University of Alicante. He is also Intellectual Property Consultant, Olswang, solicitors, and editor of the Journal of Intellectual Property Law and Practice.