Risk Tolerance in Financial Decision Making: (Palgrave MacMillan Studies in Banking and Financial Institut)

Series: Palgrave MacMillan Studies in Banking and Financial Institut

This book sheds light on the emotional side of risk taking behaviour using an innovative cross-disciplinary approach, mixing financial competences with psychology and affective neuroscience. In doing so, it shows the implications for market participants and regulators in terms of transparency and communication between intermediaries and customers.