Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?(Challenges to Democracy in the 21st Century)

Series: Challenges to Democracy in the 21st Century

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.