Personality and Persuasibility: (Yale Studies in Attitude and Communication, Volume 2)

Series: Yale Studies in Attitude and Communication, Volume 2

General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together i