Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(International Quantitative Marketing)

Series: International Quantitative Marketing

This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.