Storytelling--how to catch and hold a reader's interest through artful narration of factual material William E. Blundell, one of the best writers on one of America's best-written papers--The Wall Street Journal--has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: - How and where to get ideas - What readers like and don't like - Adding energy and interest to tired topics - Getting from first ideas to finish article - The rules of organization - How--and whom--to quote and paraphrase - Wordcraft, leads, and narrative flow - Self-editing and notes on style ... plus many sample feature articles.