From Assets to Profits: Competing for IP Value and Return(Intellectual Property-General, Law, Accounting & Finance, Ma)

Series: Intellectual Property-General, Law, Accounting & Finance, Ma

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative