Implementing Value Pricing: A Radical Business Model for Professional Firms(Wiley Professional Advisory Services)

Series: Wiley Professional Advisory Services

About the Author: RONALD J. BAKER is the author of Professional's Guide to Value Pricing, Sixth Edition, The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, and Mind Over Matter. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world.