Fortschritte in der Technologie, Konkurrenz von US-Banken und die neue zentralisierte europäische Wirtschaft bringen tiefgreifende Veränderungen für europäische Banken mit sich. Diejenigen Banken, die überleben, müssen sich rasch an die neuen Verhältnisse anpassen. The Future of Retail Banking in Europe basiert auf 14 Interviews mit Bankenchefs aus den Niederlanden, Frankreich, Spanien, Italien, Deutschland und Großbritannien. Hier sprechen sie ganz offen darüber, welche Zukunftsängste und Sorgen alle Fachleute im europäischen Bankwesen beschäftigen, und bewerten aktuelle und künftige Strategien. Auf diese Weise erhält der Leser einen Einblick, wie geeignete Methoden entwickelt werden, um dem Wandel im Bankwesen und der veränderten Situation im Privatkundengeschäft zu begegnen. Geschrieben von zwei führenden Experten.About the Author: Dr Oonagh McDonald has been a director of the Financial Services Authority and its predecessor, the SIB, since 1993. She is also a director of the Investors' Compensation Scheme, an advisor to HSBC, an Honorary Fellow of London School of Economics and editor of the Journal of Financial Regulation and Compliance. In addition she currently runs a management consultancy with major financial services companies, government bodies and the ICAEW amongst her clients. Her varied and distinguished career includes: MP (with Treasury responsibilities), Academic (Bristol University) and company director. She is the author of two books and many papers and monographs. Kevin Keasey is Professor of Financial Services at the University of Leeds and Director of the International Institute of Banking and Financial Services. He has written 8 books and more than 60 papers and is on the editorial boards of a number of journals; he has also directed several major research projects. He has extensive experience as a non-executive director with a number of companies and is also executive director of a management consultancy firm. Kevin has been an advisor to various governments and to a number of blue chip companies.