Every great idea hinges on one thing: Buy-in You have ideas. You have projects and initiatives that you want to make a reality. But let's face it -- unless you can get others to work with you, those ideas aren't going anywhere. Your ability to capture people's hearts and minds is the key to getting results. In his engaging style, author Simon Dowling will show you not just how to get heard, but how to create true buy-in around your ideas and initiatives -- dealing with pushback along the way and turning talk into action.