Guerrilla Marketing Research
Series: English
Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.
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English
Paperback
Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.
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