Ethnographic Work: Process and Problems in Diverse Career Settings
Series: Qualitative Research Methods
Ethnographic Work expands readers′ understanding of the range of conditions for ethnographic work beyond the familiar "lone ethnographer" working in a conventional academic work setting (such as in social, business and political organizations). The book explores: funding and sponsorship of field research; collaborative or team research; applied field research (in industry, advertising, and market
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English
Paperback
Ethnographic Work expands readers′ understanding of the range of conditions for ethnographic work beyond the familiar "lone ethnographer" working in a conventional academic work setting (such as in social, business and political organizations). The book explores: funding and sponsorship of field research; collaborative or team research; applied field research (in industry, advertising, and marketing settings); and, role conflicts in ethnographic work (e.g. gender, family and age-linked roles.)
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