Popular Culture: A Reader helps students understand the pervasive role of popular culture and the processes that constitute it as a product of industry, an intellectual object of inquiry, and an integral component of all our lives.The volume is divided into 7 thematic sections, and each section is preceded by an introduction which engages with, and critiques, the chapters that follow. The book contains classic writings from all the ′big names;′ plenty of contemporary cultural references that will appeal to students, including skateboarding, hip hop, fashion (Tommy Hilfiger, vintage) websites, Star Trek, Disney, etc; material organized in a skills-focused and learning-focused way; strong pedagogic features throughout, making this an excellent classroom text; pieces drawing on diverse national, disciplinary and subdisciplinary contexts; and sensitivity to issues of gender, race and sexuality.