International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks(Advances in International Marketing)

Series: Advances in International Marketing

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest dev