Amish culture has been rooted in the soil since its beginnings in 1693. But what happens when members of America's oldest Amish community enter non-farm work in one generation? How will hundreds of cottage industries and micro-enterprises reshape the heart of Amish life? Will traditional eighth grade education still prove adequate? What about gender roles, child-rearing practices, leisure activities, and growing ties with outsiders? Amish Enterprise was the first book to discuss these dramatic changes that are transforming Amish communities across North America. Based on interviews with more than 150 Amish entrepreneurs, the authors trace the rise and impact of businesses in Lancaster's Amish settlement in recent decades. In this new edition, the authors update demographic and technological changes, and also describe Amish enterprises outside of Pennsylvania in a new chapter.Table of Contents: Preface Acknowledgments Part I: The Cultural Context Chapter 1. The Roots of Amish Life Part II: Cultural Resources for Entrepreneurship Chapter 2. From Plows to Profits Chapter 3. A Profile of Amish Enterprises Chapter 4. Homespun Entrepreneurs Chapter 5. Labor and Human Resources Part III: Cultural Constraints of Entrepreneurship Chapter 6. The Moral Boundaries of Business Chapter 7. Taming the Power of Technology Chapter 8. Small-Scale Limitations Part IV: The Public Face of Amish Enterprise Chapter 9. Promotion and Professional Networks Chapter 10. Coping with Litigation and Liability Chapter 11. Negotiating with Caesar Chapter 12. Failure and Success Part V: The Transformation of Amish Society Chapter 13. The Fate of a Traditional People Chapter 14. National Patters of Amish Work Appendixes: Research Methods and Data Sources Notes References Index