With years of real world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence-- the process of collecting, analyzing and acting upon information about your competitors and the competitive environment and how it can improve your companys bottom line and give you a leading edge. About Author : Alan Dutka is president of the National Survey Research Center, a marketing and opinion research company based in Cleveland, ohio. Contents : PrefaceAcknowledgemntsCompetitive Intelligence in a new Competive EnvironmentCompetitive Intelligence in a marketing research ConceptsIntegrating Competitive intelligence and customer satisfaction researchCompetitive BenchmarkingAnalyzing Text Data to Gain a competitive advantageCompeative intelligence in a strategic environmentReacting to an unexpected eventCompetiive intelliegence as a multifaceted rpocesscompetitive intelligence from a global perspectiveCounterintelligneceBibliographyIndex