Packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images that must support the brand. Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package: the printing technologiestheir relevance to the labeling formats or structural packagethe application of the label to the structural packagethe development of artworkthe use and impact of labeling on a range of consumer productssome legal considerationsThe book concludes with a chapter on future labeling systems. The role of the packaging technologist is to ensure that the creative design is translated into a functional representation. The challenge is to have both the design and the execution working in harmony. With an emphasis on technology, this practical handbook will help you achieve this.