New Product and Services Development
Series: Sage Library in Business and Management
Including articles form a variety of perspectives, this set takes readers through the innovation and marketing of new products and services, an area of critical importance to the profitability of an organization, and discusses technological, organizational and strategic issues.
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VOLUME
English
Hardback
Including articles form a variety of perspectives, this set takes readers through the innovation and marketing of new products and services, an area of critical importance to the profitability of an organization, and discusses technological, organizational and strategic issues.
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