Watson and Crick discovered the human DNA. What made the difference was deciphering it. Like the human body, every organization has a DNA. What will make the difference is not seeing it, but sequencing it. It's the key to long-term success at innovation. Sequencing, written by business consultant Michael Metzger, explores what is required for a company to develop a culture that promotes innovation for the long haul. Harvard's Clayton Christensen reports that few companies have the capacity to innovate. The more success a company achieves, the harder it is for the company to innovate. And yet the reality is that companies innovate or die. Metzger outlines the steps necessary to sustain innovation - the culture, conscience, and C-level leadership required. It begins by having an accurate assessment of human nature and reality. Institutional leaders ignore this book at their peril.About the Author: Michael Metzger is the founder and President of The Clapham Institute (www.claphaminstitute.org), a non-profit entity whose mission is to align people and organizations with an accurate assessment of human nature. Its aim is to facilitate long-term institutional innovation. Prior to launching the Institute, Mike was the Executive Director for the Osprey Point Leadership Center, a conference center on Maryland's Eastern Shore. Before his involvement with Osprey Point, Mr. Metzger worked as a consultant and advisor for dozens of organizations, speaking throughout the Unites States and Western Europe. He has also been an adjunct instructor at several graduate schools. The Clapham Institute conducts C-level roundtables throughout the country for institutional leaders and offers consulting services for organizations seeking to innovative over the long haul. The Clapham Institute also facilitates Skunk Works - specialized innovation teams - inside organizations or with small groups - Cultural Creatives - within a city. These roundtables are 12-18 months in duration and push individuals and institutions to create innovative products and services that serve the common good. Finally, the Clapham Institute publishes books and commentary on current topics related to business, technology, art, media, politics, and community development.