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    Colombia's Diversity Problem: a speech on tourism(English)

    Series: English

    How can Colombia market itself better to gringo tourists? Paris, New York, Peru -- they all have a symbol. An icon that draws people from around the world. But what about Colombia? It has everything a tourist might want -- except for this all-important photo opportunity. At the invitation of the Colombian Ministry of Culture and Tourism, Lonely Planet Colombia author J.M. Porup delivered the fol

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    How can Colombia market itself better to gringo tourists? Paris, New York, Peru -- they all have a symbol. An icon that draws people from around the world. But what about Colombia? It has everything a tourist might want -- except for this all-important photo opportunity. At the invitation of the Colombian Ministry of Culture and Tourism, Lonely Planet Colombia author J.M. Porup delivered the following speech at Club El Nogal in Bogotá. In it he argues there is only one way for Colombia to compete in the global tourism market -- the one way most Colombians would least expect. Includes a new essay, "The Elephant in the Room." -------------- Paris, NY, Perú - todos estos países tienen un símbolo. Un icono que mueve gente alrededor del mundo. Pero que hay acerca de Colombia? Colombia tiene todo lo que un turista podría desear - excepto por este detalle de la foto oportunidad. En la invitación que el Ministerio de Cultura y Turismo le hizo al autor de la quinta edición del libro de Lonely Planet Colombia, J.M Porup, se presentó la siguiente oratoria en el Club El Nogal de Bogotá. En sus argumentos se presenta el único camino para que Colombia pueda competir en el mercado global del turismo -- solo una vía, la que los Colombianos menos esperaban. Incluye el nuevo ensayo, "El Elefante en la Habitación".About the Author: Former Lonely Planet author J.M. Porup now spins a tale or two for his daily crust. He has lived on three continents, speaks six languages, and has worked as a kelp harvester, apple tree pruner, goatherd, cowherd, computer programmer, copywriter and journalist. American by birth, Australian by choice, Colombian by marriage and Canadian by accident, he currently lives in Oriental Republic of Uruguay. His first editor--way back in the mid-90s--called him a loose cannon. Ever since, Porup has done his best to live up to that high standard.



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