Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first "plan" your work and then on a regular basis, "work your plan!" To do that, we have learned over the past 35 years that the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over those years, we gathered from staying as close to the leading edge of "what works" for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking and then reading and researching bulletin boards, message boards, forums and now blogs...it's a constant part of our day and that information is never accepted on behalf of our clients without full testing and analysis - it's that process we've found to work. What follows herein, is a set of foundational building blocks for anyone looking to develop their own website's online marketing plan based on our tried and true testing of scheduled tasks.About the Author: Internet Specialist: With over 28 years on the net, from the days of Lynx and text based inter-educational only communications, I have spent my days and many many late nights working for a special brand of client. Those who appreciate having their strategic design and tactical tasks done by an expert with a reliabilty on always being on time and on budget! I love what I do and can't wait to get up each morning to face the day's challenges! And of course, our SEO Practice continues to grow as we have added many new clients this past year. Search Engine Optimization is an ongoing love of ours that we approach with passion and patience....and our clients gain traffic and conversions and resulting new revenues too! And we'd Love to Speak at Your Next Conference or Seminar! Appearing at your next seminar, conference or workshop can be great for both your own organization and it's members too! We love what we do and as a "podium-free" speaker, we bring both conversation and question/answer formats to help your members understand difficult SEO concepts by using their own channel examples! We speak on all things SEO - from a basic Primer explaining what is important to know on how to be "found" by the search engines to advanced concepts and yes, we also provide a great DIY session too! Our real skill is in the breaking down of SEO concepts to allow one and all to learn at the same session! Specialties: SEO Strategist, ASP, .NET, XML, HTML, JavaScript, usability, CSS, WYSIWYG layout tools, CRM Systems design/development and rapid tactical deployment of new technology as an MCSD.