Why don't similarly talented people get the same results when doing the same activities? How can someone go from marginal to exceptional outcomes without changing environments? Genetics only tell part of the story. And they can't explain rapid and sustained transformation when a person moves from average to elite results within similar situations. SHAPER explains the difference. In every circumstance there is a choice. Every choice begins as a mindset. Understanding three prevailing mindsets is key to unlock the power of mental performance - and related results. Drawing on years of neuro and social science research combined with extensive use cases and application resources, SHAPER has had sweeping, positive impact worldwide. Join the mental performance movement.