Like the well-known slogan, hydrate or die, Special Operations Forces (SOF) also must innovate or die. Innovation may be crucial to SOF personnel's actual physical survival, but die is also a metaphor for organizational oblivion: conformity and assimilation. One of the fundamental qualities of SOF that derives from the nature of the personnel and their organization is creativity. Dr. Spulak advances a concept for enhancing the rapid innovation that enables SOF to stay ahead of our adversaries on the battlefield. He takes a look at how SOF might innovate in ways that are different from conventional forces and emphasizes that "innovation for SOF is a function of the attributes of SOF personnel and culture." Whereas the conventional General Purpose Forces must seek innovation within large organizations--often merely applying more of existing capabilities--SOF personnel have greater license to innovate during ongoing operations.