Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include: Useful policies, guidelines and publication procedures How to produce quality annual reports Advice on writing and editing copy Tips for taking, managing and incorporating photos and images Numerous layout and design ideas Advantages of online publications Outsourcing considerations Evaluating publication effectiveness Editorial calendars Editorial evaluation Increasing readership Submission guidelines Publication underwriting Strategic partnerships Direct mail Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.