Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources.About the Author: Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.