Names weave the texture of our daily lives in ways that are self-evident. However, behind their taken-for-granted threads, they conceal a considerable meaning potential that may turn them into malleable vehicles of human goals and agendas. The novelty of this volume lies in the special focus it places on the intersections of naming, identity and tourism, pointing to how names may play a role in the multifaceted process of identity-formation by shaping and promoting tourist attractions, be they