Modern society and work have been radically separated into "creative" and "financial" pursuits. This ideological "lobotomy" has led to silo thinking, stilted growth and personal dissatisfaction for millions of people trapped in the belief that they are either a "creative" or a "business" person. The conflict threatens to undermine our entire future if not resolved soon. This enlightening book reveals how these prejudices hold both sides back, shines a light on this crucial debate and provides practical advice on how to close the ever-widening gap - allowing everyone to embrace both aspects of themselves and to grow personally and professionally. This is a business book for creatives and a creative book for business people.About the Author: Mike Fitzsimons Mike graduated from Essex University in 1972, and pursued a career in music until taking a job in social research in 1975. He quickly entered the fast-growing computer sector specialising in data analysis and in 1985 headed the BBC's IT section of the audience research team. He has given numerous talks on prediction techniques to international audiences. Mike has also played with several UK bands, the most notable being The Piranhas (top 10 single) and The Papers (Top 5 indie single) and was signed to EMI and Radioactive Records. Currently he has a music publishing deal in Nashville and owns his own song writing and music production company. He became fascinated by the relationship between creativity and business after working with Sue as a consultant on a programme designed to raise standards in education by using creative methods of teaching and learning. Qualifications: MBA Innovation and Business BA (Hons) Economics Sue Bradley Sue worked as a musician and performer In the 1980s with bands and physical theatre companies such as Pookiesnackenburger and Ra Ra Zoo, touring internationally. She was a scriptwriter and actor for London Weekend Television, co-wrote and acted in her own Channel 4 TV series and was signed to Stiff records with her band. Throughout the 1990s she was appointed as Head of Expressive Arts in a large urban secondary school. In 2001 she became Creative Director for England's flagship creative education programme, Creative Partnerships, managed by Arts Council, England. More recently she has been a marketing executive for a TV station. Currently she teaches yoga and manages her own business helping those with eating disorders to redefine their relationship with food. Sue gave a TEDx talk on this book's topic in 2011 to an audience of academics, journalists and the general public and has significant media experience. Qualifications: MA (Ed) Multiple Intelligences and Learning Styles PG Dip Drama Education PGCE Secondary Education (Music) BA (Hons) 11.1 Visual and Performing Arts