We know from opinion polls that Americans basically agree with the liberal agenda. But on election day, they vote for conservatives. So what gives? Journalist Peter Rice argues that liberals cheat themselves out of victories by being annoying. They're all-too-quick to judge opponents as stupid, racist, insufficiently compassionate toward polar bears, and otherwise morally inferior. And they throw dry statistics and appeals to empathy at voters who are in no mood for either. In short, they sell liberal ideas with liberal values, which is about as effective as the guy at the dealership selling you a pickup by telling you about the fat commission he's got coming. Luckily, there's a simple solution: Use arguments that actually resonate with the other side. Be liberal, but for conservative reasons.About the Author: Peter Rice is a journalist and writer based in Albuquerque, New Mexico. He has covered local and state politics there, as well as in Oregon and Washington, for a variety of newspapers and radio stations. He is the author of "Liberal for Conservative Reasons: How to stop being obnoxious and start winning elections," "Spandex Optional Bicycle Touring: How to ride long distance, the cheap and easy way," and the Bike Tour New Mexico series. He can be reached through the contact section at peterbrice.com.