MF

    Book Cover

    Consumer Informational Privacy: Current Knowledge and Research Directions(Foundations and Trends(r) in Marketing)

    Series: Foundations and Trends(r) in Marketing

    Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, c

    NaN

    VOLUME

    English

    Paperback

    Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.



    Price Comparison [India]

      IN STOCK

      ₹5,347

      N/A



      In This Series



      Bestseller Manga



      Trending NEWS