Addressing an emerging course in Revenue Management, this textbook covers the basic quantitative models in revenue management (RM) and price optimization. Having grown out of Operations Research, RM is now at the forefront of the pricing innovation. The text introduces the reader to the key concepts in RM practices, such as capacity control and overbooking, and presents important prescriptive analytics models for pricing strategy. Numerous examples are provided to help the reader understand the concepts and apply the models in order to improve business decisions and gain competitive advantages. These examples illustrate the industrial applications of RM, e.g., in airlines, hotels, and car rental agencies. This textbook has been compiled in such a way as to offer an appropriate balance between theoretical and practical aspects of the field.About the Author: Having continued her higher education in the USA, Kannapha received a bachelor's degree in mathematics from Princeton University, a master's degree in Industrial Engineering and Operations Research from the University of California Berkeley, and a PhD in Industrial Engineering from the University of Minnesota Twin Cities. Since completing her studies, she has taught at the graduate school of Applied Statistics, National Institute of Development Administration (NIDA), Bangkok, Thailand. Focusing on the applied stochastic models in supply chain and revenue management, Kannapha's research articles have been published in journals and conferences, both in her native Thailand and internationally. Kannapha has provided consulting services for both Thai government organizations and private firm. Kannapha was also awarded an IATA certificate in Airline Revenue Management.