So in this my fourth book I have decided to create something for the clients I haven't had a chance to meet yet and share with them some of the fantastic insights I have developed over a life time making visual content that I know will help them better understand why their current video strategy isn't working and providing them with some of the essential tools to get their strategy back on track. The best way to improve in anything you do is to spend time understanding what it is you are doing wrong and then taking the time to learn from this knowledge and applying it. Not everyone can make great videos or develop a great video strategy for a business but I am certain that the knowledge in this book will enable you to better navigate the changing world of video production, create better more successful videos and animations and most of all... Learn to better understand your audience because in the end that is what this is all about.About the Author: Thomas J Elliott has been working in the Visual Content space for a long time (in fact well before it was even called Visual Content). He brings over 18 years of international video and animation production experience to the table every time he receives a new brief and he is a well respected thought leader and innovator in his field. Here and throughout Southeast Asia, Australia, New Zealand and beyond - he has worked with a pretty exciting list of national and international businesses, brands and agencies, including: Aegis Media Dentsu, Ali Baba, APV, The Australian Government, BBH, Buchanan Group, BUPA, Burninghouse, Coca-Cola, Creativa Videos, Heinz, IXL Appliances, KAO, Kraft, Maille, Manulife, NRMA, PZ Cussons, Reckitt Benckiser, Red Bull, Rolls-Royce, Shangri-La Hotels, STW Group, Subway, Unilever and many more... Having worked his way up the traditional film, TV and video industry path, he has an intimate and practical knowledge of all the production processes and how to leverage them for the best possible outcome. This makes him an extremely reliable leader for any sized project as he can analyze quickly and solve efficiently any challenges that arise during the production process. Furthermore, his experience with so many different forms of Visual Content from disposable captured content right through to long term, million dollar plus evergreen projects has helped him develop a unique perspective of responsibility and deep understanding of timelines and deadlines. This is Thomas's fourth book and his first aimed at clients, brands and companies.