Want to progress in academia? I provide you with practical, step-by-step guidance on creating academic social media profiles, leaving you better prepared to climb the academic career ladder. You will learn about the benefits and drawbacks of social media, and get familiar with Google Scholar Profiles, LinkedIn, ResearchGate, Twitter, and Blogging, discovering how to get the best out of these social media platforms. Using plenty of examples, this guide will help demystify social media in academia and provide you with the tools to be successful in your own social media efforts.