E-Services Adoption: Processes by Firms in Developing Nations(Advances in Business Marketing and Purchasing)

Series: Advances in Business Marketing and Purchasing

This book recognizes the uniqueness of the moment; the number of new users of e-services will double during 2015-2018 (moving from 2 billion users mostly from developed nations to an additional 2 billion mostly from developing nations). This radical embrace of new e-service technologies will improve the quality of lives for residents globally.