A new history of British neoliberalism that looks beyond right-wing actors. The rise of British neoliberalism--a renewed emphasis on privatization and market-oriented economics--over the last fifty years is often characterized as the product of right-wing political economists, think tanks, and politicians. The Neoliberal Age? argues that this pat narrative ignores broader forces in British left-wing culture that collaborated to transform twentieth-century social life. Through a variety of case studies, the authors demonstrate that our austere, individualistic age emerged from more complex sociopolitical negotiations than typically described.