Product DescriptionThis ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.ReviewA fast-paced read with excellent insights from a remarkable entrepreneurial story -- Daniel Priestley, author ?Entrepreneur RevolutionDeeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else. -- Derek Sivers, entrepreneur, author ?Anything You WantWhat a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey -- Byron Cole, Business Growth Expert and author ?Self MadeAn inspirational book ... If you are looking to get into entrepreneurship this book provides the practical advice to get you started! -- Mark Martin MBEIn a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets. -- Rune Sovndahl, founder of Fantastic ServicesA snappy, thought-provoking book that will help anyone make something of their own unfair advantages -- Bianca Miller-Cole, entrepreneur and author ?Self MadeThe Unfair Advantagebrakes down how people from all walks of life and backgrounds can achieve unfair advantages in their entrepreneurial journey or career. An indispensable handbook for the masses. These learnings are often achieved after many years. Now, you have a book. -- Dion McKenzie, founder of Colorintech and Tech InvestorThere is only one life, and things are pretty good, but The Unfair Advantagewill give you the fairest advantage of them all. -- Robin Waite, founder of Fearless BusinessBook DescriptionTurn your barriers into a routemap for successAbout the AuthorAsh Ali is an award-winning serial tech entrepreneur and investor. As the first marketing director of Just Eat UK, a FTSE 100 startup that IPO'd for £1.5 billion, and with over 20 years of hands-on experience in launching, growing and advising startups, he is an outspoken patron of social mobility and continuous education. The Unfair Advantage is his first book.