Practical and common sense advice onhow to use communications to actually get the right message across to thecorrect audience. We all communicate, every day, all of the time. Sowhy can communications go so wrong in the workplace? Sometimes it is becausethe wrong methods are used at the wrong times, and sometimes it is because thecommunications process becomes too complicated and bogged down in corporatejargon. Effective Communications in easysteps offers clarity in the world of corporate communications.There is no blue-sky, synergy-based, customer-centric thinking here; justinformed, clear, practical and common sense advice on how to use communicationsto actually get the right message across to the correct audience. Writtenby two communications experts, with over 25 years' experience between them, thebook will show you how to: Create a practicalCommunications Strategy that works.Understand how, andwhy, to evaluate your strategy. Build and maintainwebsites that keep delivering. Unravel the mysteries ofsocial media. Explode the myths about communications atwork. Get your message across using the right channel toengage your audience. Communications in the workplaceshould be a simple thing and, with Effective Communications in easy steps toguide you, it really can be.