Strategic Marketing Management: A Business Process Approach
Series: English
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.
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English
Paperback
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.
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