You Can Get It If You Really Want, by Levi Roots, the man behind the Reggae Reggae Sauce empire and hero of BBC's 'Dragons' Den', is a business book brimming with positivity. Aimed at the younger end of the start-up market, it includes down-to-earth practical advice as well as Levi's personal anecdotes of his success, the mistakes he made, and the lessons he learned from them. Levi's passion for his message shines through every chapter. His book includes personal insights from Peter Jones (Levi's own Dragon), Nadia Jones (his first business mentor), Levi's son Zaion (who runs Papine Jerk Cafe) and many other entrepreneurs and captains of industry whom he has met along his journey. You Can Get It If You Really Want also includes Levi's Top 10 Rules for the Roots of Business Success - together with a personal armory of entrepreneurial business tools to slay the dragons waiting in the world of start-ups.