The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry(Studies for the Society for the Social History of Medicine)

Series: Studies for the Society for the Social History of Medicine

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.