Managing Corporate Reputation
Series: Thorogood Reports
It's not surprising that reputation has moved to the center of strategic thinking. But how many companies know how to manage or measure it--let alone have a reputation strategy? Far too few. This report explains how to value and promote your reputation--and protect it.
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English
Spiral bound
It's not surprising that reputation has moved to the center of strategic thinking. But how many companies know how to manage or measure it--let alone have a reputation strategy? Far too few. This report explains how to value and promote your reputation--and protect it.
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