Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town to the fivestar lifestyle of a pioneer in travel PR. Jim readily admits that he couldn't type, write or understand one end of PR from the other when he started, but that didn't stop him from creating the UK's leading travel and leisure PR consultancy. This book is a tour de force account of Jim's life and work and is a fascinating insight into how the travel business matured into a multi-billion dollar industry.