Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics is a must have for any would-be digital marketer. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives* Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture