We live in a "global village" (McLuhan), a "post-industrial" (Bell) and an "information society" (Porat). Others have suggested that this is the age of the "end of history" (Fukuyama). But other experts suggest that we live in an era called the "beginning of history," when for the first time, over two-thirds of humanity can claim the right to be history's subject and not its object. The contributors show, even the global villages of Coca-Cola, Hilton, and McDonalds hide a different reality: globalization and tribalization, they demonstrate, are two sides of the same coin.