The role of a CEO is unique. The world of a CEO is quite different from that of the rest of humanity. This book is an invitation to a conversation about your company, your industry, your competitive strategy and advantage, your value chain, your risks and uncertainties, your opportunities, your problems and objectives, the best strategies that will solve your problems and meet your objectives, and the process that takes your company from where it is to where you want it to be. The approach is comprehensive, based on the business world's brain trust and the best business practices for the past 50 years. Understanding and applying the conceptual framework for your business gives you an enormous advantage, and is the key to superior economic performance and profitability.