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    Book Cover

    Social Media Marketing in Tourism and Hospitality: (436)

    Series: 436

    ​1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.

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    VOLUME

    English

    Hardback

    ​1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.



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