High Quality Content by WIKIPEDIA articles! The New Jim Crow (complete title The New Jim Crow: Mass Incarceration in the Age of Colorblindness) is a 2010 book and a name given to a category of race-related social and political phenomena in the United States by Michelle Alexander, a civil rights litigator and legal scholar. Alexander deals in the book primarily with the issue of the current mass levels of incarceration (the United States, with 5% of the world's population, has 25% of the world's prisoners) and other means of societal suppression of African-American men (Latino men to a lesser degree), and the social consequences of the policies described, for the "people of color" and for the country as a whole.